How to Choose a Beautician?

Julia Nikolaou Gilda School Stockholm

With so many salons popping out each day and pretty much anyone who ever tried a facial massage on a friend calling themselves a beautician, it is more important than ever to know how to choose someone who will take a good care of your skin without putting your health at risk. I have talked to the president of Swedish National Beautician Organization (SHR) – Annica Joensuu and Benjamin Liljeblad representing high-end Gilda Beautician School to find out what to beware of when choosing a salon or an aesthetician. Continue reading

Swedish Beauty and Cosmetics Awards – Report: Part I


Two weeks ago I had the honour to be invited to the Swedish Beauty and Cosmetics Awards: a gala-masquerade that took place in a Renaissance castle that hosts Nordic Museum. In the first part of my report I’d like to tell you how you can get ready for probably the most important industry event in your career in just 1,5 hours. Continue reading

Helsinki Shopping Guide: Finnish Cosmetics Brands, Where and What to Buy.

Finnish Eco-Brands

Finland might not be the hottest destination on the cosmetics map of the world. However, Helsinki has much more to offer than you might have guessed. Continue reading

Yoga Playlist by Aline

Illustration by Inna Smirnova

Illustration by Inna Smirnova

Yoga classes are my second home right now. I discovered yoga just a couple of months ago, but already can’t imagine living without it. No matter how packed my weekly schedule might be, I always find at least four hours for some yoga. I hope that this playlist will inspire those of you who have never done it before to book a trial at your local studio. Continue reading