Lately, cosmetics labeled as “eco” and “organic” have gradually replaced all the other bottles, jars and tubes in my bathroom. Although I do agree with some of the points Aline made in her post about making conscious consumer choices and not falling for marketing traps, I still want to sort out all the reasons why I’ve decided to switch to natural cosmetics.
2) Sticking to organic makes it a bit easier to choose from the innumerable amount of products in the stores. There are thousands (if not millions) of brands out there, so disregarding those without eco stickers and those with dubious ingredient lists, automatically filters out the biggest part of them. It’s also harder to make impulse buys, because most of the products that I have any interest in are not sold just anywhere, so making a purchase is normally a bit of a hide-and-seek quest, which is not only fun to play, but also saves me a bit of money. The other thing that I enjoy about non-obvious gone-under-the-radar cosmetics is how it makes me feel as a pioneer discovering them and writing about them, because I know I might even be the first one to share them with the world (often more true when it comes to Russian Internet).
3) Organic brands (maybe not all, but almost 100% of the cases) are against animal testing and often make an effort to be as environmental friendly as possible: many use biodegradable packaging or go even further by developing a whole system of reusable modules and refills, which minimises waste and saves us some energy. It’s hard to argue with the fact that it is a positive feature.
4) And here comes one of the biggest advantages: although just a couple of years ago I thought that organic cosmetics were boring, ugly packaged, badly formulated and in general not very effective (which obviously doesn’t sound like a good selling point), the situations has since changed quite drastically. I will most definitely write a whole post dedicated to my favourite brands and products, but I can reassure you already now, there hasn’t be a single product that I could replaced by a safer and more eco-friendly alternative.
Lastly, I think one should not get too hung up. I don’t get too upset you can still find mass-market brands in my beauty bag. I like the brands that are somewhere in between like british REN Skincare so much loved by Aline (and now by me too!) who gave up using a lot of controversial ingredients (there are no silicons, parabens, mineral oils or artificial colors), but are not chasing eco certificates. In chosing cosmetics, like in many other things, it’s important not to keep your head cool.